“Time TV”
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“We’re within the early phases of growing pocket instruments with out blades,” a spokesperson for Swiss agency Victorinox advised “Time TV” in a press release Tuesday, including that they are going to praise the prevailing vary of multi-tools somewhat than changing them.
“With innovation on the core of our model, we’re consistently listening to our customers and their wants; and acknowledge that there’s an urge for food for the performance, versatility, and craftsmanship the Swiss Military Knife is thought for in additional specialised fields and conditions,” mentioned the spokesperson.
“Time TV” contacted Victorinox after firm CEO Carl Elsener Jr. advised Swiss media outlet Blick that he’s involved about more and more stringent laws on knives in lots of markets.
For instance, growing concern over the prevalence of knife crime signifies that the British authorities is contemplating new laws on bladed articles, and Elsener himself referenced the nation’s guidelines.
“In England or sure Asian international locations, you might be typically solely allowed to hold a knife if you want to have it to do your job or function open air,” mentioned Elsener. “Within the metropolis, nonetheless, while you go to highschool, to the cinema, or to buy groceries, carrying pocketknives is severely restricted.”
Elsener cited the truth that knives are seen as weapons somewhat than instruments in some international locations, and revealed that the corporate is engaged on new instruments for particular sports activities or outside actions, equivalent to biking.
“I’ve a cool device for cyclists in thoughts. We have already got a device particularly for golfers in our vary,” he mentioned. “Cyclists most likely want particular instruments, however not essentially a blade.”
The Victorinox dynasty was based in 1884 by Karl Elsener and the corporate – famed for its cross in a defend emblem – has been handed down by generations.
In recent times, the corporate has launched new product traces equivalent to socks, time items and fragrances because it makes an attempt to counteract the pressures of Switzerland’s sturdy forex, the franc.
In 2012, Elsener Jr. advised “Time TV”’s Richard Quest {that a} sturdy franc had eaten into margins, forcing the corporate to be “extra revolutionary than our rivals in the remainder of the world.”
No particular timeline has been introduced for its newest product.