Rome
“Time TV”
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The spot by Amica Chips options doe-eyed younger nuns inside a convent delighting that their communion wafer, referred to as the host, is definitely a potato chip.
A mom superior determine seems on because the nuns giggle, and it’s revealed that it was her that substituted the hosts for potato chips within the field the place communion wafers are saved, referred to as a tabernacle.
Catholics consider the communion wafer represents the physique and blood of Christ.
Giovanni Baggio, the top of AIART, a Catholic group that screens Italian radio and tv, referred to as the advert “blasphemy.”
In an announcement, Baggio stated the 30-second business was “outrageous” and that it “offends the sensitivity of thousands and thousands of training Catholics by trivializing the comparability between the potato chip and the consecrated object.”
The Catholic newspaper Avvenire additionally criticized the advert in an editorial: “Christ has been lowered to a potato chip. Debased and vilified like 2,000 years in the past.”
Likewise, social media customers reacted in horror.
“That is blasphemy! Respect Our Lord Jesus within the Holy Eucharist!” wrote one Instagram consumer.
One other stated: “You don’t play with God. To my Italian associates, I recommend a complete boycott of this firm.”
One consumer stated Amica Chips had “offended all of the Catholics of the world,” and one other accused the corporate of “a really critical lack of respect.”
Amica Chips didn’t reply to a request for remark.
