CNN
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Guests to Copenhagen who have interaction in environmentally-friendly actions comparable to litter choosing or touring on public transport may very well be rewarded with free meals, cultural experiences and excursions as a part of a brand new pilot program.
The CopenPay trial scheme, which runs between July 15 and August 11, entails “remodeling inexperienced actions into forex for cultural experiences,” the Danish capital’s tourism authority Go to Copenhagen, often known as Fantastic Copenhagen, stated in a press release Monday.
For instance, guests who take plastic waste to the Nationwide Gallery of Denmark will acquire entry to a workshop the place they’ll flip it into a chunk of artwork, whereas those that cycle or take public transport to the town’s well-known heating plant shall be allowed to ski down a man-made ski slope on the constructing’s roof.
“CopenPay rewards actions comparable to biking, collaborating in cleanup efforts, or volunteering at city farms with entry to a wide range of enriching experiences and on a regular basis wonders of Copenhagen. This contains complimentary guided museum excursions, free kayak leases, and even a free vegetarian lunch comprised of native crops,” the Fantastic Copenhagen assertion added.
The Danish capital is well-liked with guests for its fairly structure, world-class meals and a secure, clear, inexperienced setting.
It’s a fantastic place to get on two wheels, with 382 kilometers (237 miles) of motorbike lanes, and 62% of all residents commute by bicycle, in line with the tourism board.
“With CopenPay, we’re empowering folks to expertise extra of what Copenhagen provides whereas putting much less burden on our planet,” stated Mikkel Aarø Hansen, CEO of Fantastic Copenhagen, in a press release. “It’s about creating significant and memorable experiences which can be pleasing and environmentally accountable.”
Rewards could also be given if guests present a public transport ticket, for instance, however the system is generally primarily based on belief.
A map is obtainable on-line displaying greater than 20 collaborating venues. The pilot mission may very well be carried out year-round if it proves to achieve success.
This system is launching at a time of accelerating concern over the environmental and social impacts of tourism, which have sparked protests in Barcelona, the Canary Islands and Mallorca not too long ago.
“We should flip tourism from being an environmental burden right into a pressure for optimistic change, and one necessary step on this transformation is to alter how we transfer round on the vacation spot, what we eat, and the way we work together with the locals,” stated Hansen within the Fantastic Copenhagen press launch.
